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Slow & Sustainable Swimwear Brands For The Conscious Goddess

How slow can you go? The latest fashion trend isn’t a seasonal colour or a must-have style: It’s the concept of sustainable fashion and ethical clothing. The textiles industry is wreaking havoc on the environment between the processes to make clothing and the waste when it gets tossed, so brands and consumers alike have taken a much-needed interest in improving these issues.


And while there’s no such thing as “eco-friendly clothing” — i.e. all garments have at least some negative impact on the environment — there are brands working diligently to help make a difference. Different brands focus on combating various issues in the fashion industry – some just one, while others are tackling multiple. We’ve selected the following swimwear brands based on style and sustainable features.



1. Paper London


Their story began six-years ago on an exotic beach in Mexico. Paper London had just launched their full swimwear range and wanted to shoot a tide-turning look book in an exotic location. Returning to the same beach, where their creative director Kelly had visited 10 years prior, they were horrified to see the sight that was once paradise.


What was once a blinding white beach, was now grey, littered and looking miserable. The ocean was red and thick with seaweed, the locals spoke of their growing concerns for their home. Climate change and mass pollution had devastating effects on this beach and they were SHOOK- stomach's churning, eyes watering, the lot.


Since then, their collective mission is "to be the change that you wish to see in the world". They are driven to become a better friend to the environment, and focus on quality and process, over quality and speed. They invest in responsible manufacturing and take time to source high-quality, sustainable fabrics that will look after not only your skin but our home, Planet Earth. Paper London drive to make timeless, versatile wardrobe staples, built to outlast the ever-changing trends, this is why they are number 1 on our sustainable swimwear picks.



2. Hunza G


Hunza G is a British designed and produced sustainable swimwear label. It's signature, unique crinkle-stretch fabrication and high-cut leggy designs are what makes Hunza swimwear not only fashionable, but comfortable and flattering at the same time, a hard to come by combo nowadays! You may also recognise the Hunza dress since it became an iconic piece after Julia Roberts wore it in Pretty Woman. Each Hunza G design, whether it be a slimming swim suit or sexy two piece is designed to last and be treasured for multiple years.



The signature fabric is knit and dyed within the UK, decreasing emissions and helping to promote a stronger fashion production industry. Hunza G aims to bring a punchy, current twist to both new and heritage shapes, whilst reinventing the way we view swimwear today, through an ethical lens.



3. Fisch Swim


It takes nature more than 600 years to break down abandoned, dumped or lost nets unless they are cleaned up and repurposed, so in all Fisch Swim's swimwear they use Econyl®, a 100% regenerated nylon fibre made from ghost fishing nets and other nylon waste. The fabrics used are woven by the world’s premier manufacturers of high-performance fabrics, which ensures a constant attention to detail and an unparalleled quality.


With eco-innovation being the keyword in all that Fisch do, their fabric mill is located just two hours away from the factory that produces their swimwear. This further reduces their carbon footprint and furthers their goal of setting the standard and maintaining a sustainable business model.



4. Bezzant Swim


Bezzant Swim's aim is to push boundaries, be unique, confident & stand out. Their collections are designed to transform the most flattering & classic swimwear shapes into new edgy looks, made from Brazilian fabrics of the highest quality, they are soft, supportive & 100% sustainable!


Throughout the design and production stages, Bezzant's central focus is on offering swimwear which holds its shape and provides good support, contouring your beautiful body and enabling you to feel sexy on the sand.


5. Away That Day


Away That Day also use revolutionary fabric that's kinder to the planet, Econyl®, whos fibere supports the removal of marine debris from our ocean and is made from regenerated waste including ocean plastics, nylon scraps, and ghost fishing nets. As well as using sustainable fabrics, they use 100% compostable mailing bags, they also package each swimsuit into a 100% organic cotton duster bag that you can use (and reuse) wherever you go.


All of their paper, swing tags and labels are made from recycled materials and ordered from trusted suppliers that support global reforestation, and they request certification throughout their entire supply chain to ensure this.


As of 2021, Away That Day proudly announced that all of their garments are now made in the UK, where every piece is lovingly and ethically made by a small manufacturer in the heart of London, and their hard working and like minded team, who have a no-waste approach are supported by being paid above minimum wage.